Since the first merchants set up shop, people have been finding new and exciting ways to promote their goods and their services. From the days of a young lad in a big hat, standing on the street corner selling newspapers and shouting Come and get it, to Micheal Jackson singing about Pepsi-cola and people handing out fliers during the red light of city intersections, advertising is an important element in the success of business ventures.  If no one knows what the company has to offer, well then–no one knows, and the company goes under. From billboards to the television ads with Montel Williams , Lance Armstrong, or William Shatner endorsing their business, companies have been selling their wares for decades, and now there is a new option on that front, the incredible and all knowing World Wide Web. What online companies such as www.moneymutual.com are learning, is that the Internet is a great way to advertise. Many people today, do not go to the encyclopedia, to the news, to the phone book or even to the cook book. Everything can be found online, from what are the symptoms of an allergic reaction? to “where’s the best place to get my dog groomed?” Online advertising has taken over, and to be honest it is about time. A student film project called Disconnected took three college age students to a place and a time that they had only read about or seen in old movies. The time before the computer , the Internet, instant messaging, Twitter and text sending. They went for three weeks without using these modern conveniences. It is a hilarious look at the world of technological advancement and the ways in which there is just no way back. The students became incredibly frustrated when even checking out a book at the library, or filling out their time cards at work became an issue without the use of computers and without access to the Internet. Online advertising and online business is where it is at. The world can never go back to yesterday, and what is so exciting…is just where it may go tomorrow.